Singapore, 13 September 2018: Elisan Partners announces the launch of Asia Pacific’s first Agile Marketing training course ‘Developing Marketing Agility for Dynamic Organisations’ accredited by the International Consortium for Agile (ICAgile). Participants who successfully complete this training course will be awarded the ICAgile Certified Professional in Agile Marketing (ICP-MKG) designation. The 2-day training workshop is scheduled to have its first run on 24-25 October, and following that on 20-21 November in Singapore.
The Agile management movement, with its beginnings in the software development industry, is increasingly
gaining attention and adoption across business organisations. “Traditional large organisations are turning to Agile to transform their way of working and doing business. This is driven by the need to better cope with in
creased rate of change and disruptions in the marketplace. Also, with digital technology and access to unlimited choices, customers are increasingly wielding market-moving influence, resulting in a shift of power from the business to the consumer,” said Isman Tanuri, Managing Director, Elisan Partners and the first ICAgile Authorised Instructor for Agile Marketing in Asia Pacific.
Using guidance from ICAgile’s industry-leading learning outcomes, the training course is designed to equip the modern marketing professional with both Agile knowledge and practical skills to enable adoption and transformation in the marketing organisation. Agile learning equips marketers with strategic management and workplace skills to prioritise the needs of the customer, develop transparency and accountability of work, manage change in a productive manner and build healthy and high performing teams and organisations among other benefits.
“As we have seen increasing global interest in Business Agility, ICAgile has worked with international thought leaders on exciting new learning programs, of which our Agile Marketing certification is one. It’s great to see this work expanding into new markets and we applaud Elisan Partners for their pioneering efforts in this domain,” said Shannon Ewan, Managing Director, ICAgile.
“Having lived the life of a senior corporate marketer, I truly understand and empathise with the pressures faced by marketers in large and high-growth organisations. As marketing, in a lot of instances, is the first point of contact between customers and the business, marketers are tasked to master and execute on multiple interaction fronts including traditional and digital channels,” said Isman. “These responsibilities, coupled with expectations to produce business results, can be overwhelming and stressful for marketers, leading to substandard work, exhaustion and, eventually, a demotivated and disengaged team. Agile management principles and values, as proven by software developers, helps to make work better and meaningful for everyone.”
Register and learn more about the ICAgile-accredited Agile Marketing training course: elisanpartners.com/agile-marketing-training-course
Founded in 2010, ICAgile is a leading global Agile accreditation and certification body that helps organizations design learning experiences that cultivate an agile mindset and enable sustainable organizational agility. ICAgile provides world-class learning tracks to guide organizations in the development of their curriculum. ICAgile’s approach is not tied to any specific Agile methodology, thus giving people the flexibility to blend flavors in a way that make sense for their reality. Learn more at www.icagile.com
About Elisan Partners
Elisan Partners is a marketing and business agility consultancy. We help marketers truly understand Customer-centricity and better contribute to their business organisations by developing the Agile mindset and practices. We work with leaders from global and regional organisations to help transform their teams by finding better, healthier and more transparent ways of working.
We do this by designing and delivering Agile training experiences and real-time strategy workshops using LEGO® SERIOUS PLAY® . We also provide Agile coaching and mentoring services for teams looking to transform their way of working. Learn more at elisanpartners.com