Listen to the Online Personal Branding interview
Back in June 2018, I was invited to speak on national radio station, 938Now (twice in 2 days!) In this session, I spoke to my TV and radio journalist friend, Melanie Oliveiro, on online personal branding. More specifically, we spoke about how leaders should carve time in their busy schedule to focus on their online presence. This is largely because most customer profiles today (either consumer or businesses) are looking towards online sources first to find or receive news and information on a particular company, product or service. Also, I touched upon how it is better for leaders to manage their own presence (instead of their comms or marketing team) so that they would come across more authentic and personable.
Good fun as always. Thanks again, Melanie!
– Isman Tanuri –
Audio recording courtesy of 938Now