Adaptive, Creative & Productive
Understanding & Developing Marketing Agility
Marketers are, without a doubt, at the frontline of constant market changes and shifting Customer expectations. Our work involves delivering real-time Customer messages while, at the same time, balancing the need to be forward-thinking and constantly on-brand.
This training program helps marketing organisations and their leaders adopt, adapt and apply the Agile mindset, team structures and ways of working to the dynamic and often-challenging marketing work, gaining adaptability, creativity and productivity in the process.
This 14-hour training workshop, already delivered in classrooms in Hong Kong, Kuala Lumpur, Singapore and Wellington, is now available as a live interactive online training. Each session is a facilitated 3.5 hours learning experience delivered by experienced Agile Marketing practitioners. Each training course is delivered over a 2-week period, allowing for workplace practice in between sessions and active reflections.
You will discover and learn:
- The fundamentals of the Agile mindset and Agile ways of working
- Why firms, such as ING Bank, LEGO and Microsoft, are undertaking Agile transformation for their entire global organisations
- How to prioritise competing stakeholder demands by understanding and practising true Customer-centricity
- Agile Kanban to increase marketing productivity, optimise marketing workflows and manage multiple deadlines
- Lean Thinking and Scrum to manage and deliver marketing projects on time and on budget
Key Benefits of Agile Marketing:
- Build dynamic and motivated marketing teams
- Increase trust and mutual respect
- Increase overall productivity and process efficiencies
- Produce quality marketing work, on time, on budget and on message
- Enhanced team and interpersonal communications
- Develop responsive, adaptable and resilient teams and employees
What you will gain
Topics and Learning Outcomes
Testimonials from Past Training Participants
What do they say
"Energised to go make a difference"
Fantastic training sessions - thanks Isman. We all learnt a lot and left energised to go make a difference for our customers!
- Regional Head, Asia Pacific, Allianz Partners
He was patient, knowledgeable and a great help...It made the sessions engaging.
- Account Director, Ace:Daytons Communications
"Such a great trainer"
Thanks Isman for being such a great trainer....i look forward to share this experience with the rest of the team.
- Chief Sales Officer, Allianz Partners
"Very effective and impressed"
Overall the training was very effective and impressed on the way the content was delivered.
- Regional Manager, Dialog Axiata
"Eats, breathes and sleeps digital marketing!"
His enthusiasm and passion in teaching and sharing his vast knowledge about this industry made me take interest in exploring and learning what digital marketing is all about.
- Implementation Consultant, Sambaash
"Not boring, not difficult to understand"
Simple and interesting. It was not boring and not difficult to understand with some of the social jargons that are out there. Thank you and good luck!
- Chief Manager, Dialog Axiata
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