Now available online with live facilitation

ICAgile-Accredited Agility in Marketing Training Course

Adaptive, Creative & Productive

Understanding & Developing Marketing Agility

Course overview

Marketers are, without a doubt, at the frontline of constant market changes and shifting Customer expectations. Our work involves delivering real-time Customer messages while, at the same time, balancing the need to be forward-thinking and constantly on-brand.

This training program helps marketing organisations and their leaders adopt, adapt and apply the Agile mindset, team structures and ways of working to the dynamic and often-challenging marketing work, gaining adaptability, creativity and productivity in the process.

This 14-hour training workshop, already delivered in classrooms in Hong Kong, Kuala Lumpur, Singapore and Wellington, is now available as a live interactive online training. Each session is a facilitated 3.5 hours learning experience delivered by experienced Agile Marketing practitioners. Each training course is delivered over a 2-week period, allowing for workplace practice in between sessions and active reflections.

Upon successful completion of this training workshop, participants will receive the ICAgile Certified Professional in Agility in Marketing certification.

Duration and Time:

  • Total 14 hours of facilitated learning over Zoom
  • 4 days: 3.5 hours per day
  • Schedule can be customised for in-house training

Training Fees & Learning Materials:

  • SG$800.00/US$590.00 per participant (check fee in your currency)
  • Fee inclusive of  ICAgile certification
  • Gain access to LearningSpace LMS with more supporting learning content
  • Download Business Agility activity templates (Miro) to use with your colleagues and teams

Who Should Attend:

  • Professionals, Consultants, Managers, Directors and VPs across all industries
  • Function: HR, Finance, Operations, Sales, Marketing, Customer Support and any other functions in a corporate, government, academic or non-profit environment
  • Organisation type: Multi-national corporations, small or medium-sized enterprises, governmental agencies, academic institutions, non-profit organisations
  • For in-house training: The workshop can be customised for team-level or managerial-level training. Enquire for in-house training booking.

Upcoming Training Dates

  • Class: March 1, 3, 8 and 10 - Time: 1500-1830 SG (GMT+8)
  • Class: May 3, 5, 10 and 12 - Time: 1500-1830 SG (GMT+8)

Check your local times

Remote classes strictly limited to maximum 14 participants per class for effective learning and group participation. If you require more information on the course, call us at +65 9687 2858 or email for a detailed discussion.

Contact for More Info

    You will discover and learn:

    • The fundamentals of the Agile mindset and Agile ways of working
    • Why firms, such as ING Bank, LEGO and Microsoft, are undertaking Agile transformation for their entire global organisations
    • How to prioritise competing stakeholder demands by understanding and practising true Customer-centricity
    • Agile Kanban to increase marketing productivity, optimise marketing workflows and manage multiple deadlines 
    • Lean Thinking and Scrum to manage and deliver marketing projects on time and on budget

    Key Benefits of Agile Marketing:

    • Build dynamic and motivated marketing teams
    • Increase trust and mutual respect
    • Increase overall productivity and process efficiencies
    • Produce quality marketing work, on time, on budget and on message
    • Enhanced team and interpersonal communications
    • Develop responsive, adaptable and resilient teams and employees

    What you will gain

  • Understanding of core Agile values and principles and how to adapt the Agile mindset and frameworks to improve marketing operations and performance
  • Knowledge to develop your team’s ability, competency, dynamics and resilience to thrive in VUCA environment through use of Agile team development methods
  • Gain practical and proven Agile skills that you can bring to your organisation including Lean, Kanban, Scrum, Customer Story Mapping and Design Thinking techniques such as Customer Journey Mapping and Customer Empathy
  • Learn Change Management strategies and techniques to sustain positive change as you help your team transition and develop into a truly Agile and Customer-centric organisation
  • An opportunity to connect with like-minded marketing peers and to discuss mutual concerns and solutions in an open and respectful environment
  • Topics and Learning Outcomes

  • Understand the historical context of current management practices, the foundations of Agile and why Agile is highly relevant in today’s dynamic business and social environments
  • Discover successful Agile Marketing case studies and inspirations to transform your own marketing organisation
  • Understand Agile Marketing fundamentals and how it can provide a foundation for improved marketing operations and performance
  • Understand the importance of prioritising delivery of Customer Value and measuring Customer Outcomes in contrast to over-focusing on internal marketing activities’ metrics
  • Understand and practise activities that develop better customer understanding and empathy including Customer Journey Mapping, Agile Story Mapping and others
  • Understand and practise the relevant Agile frameworks for marketing including Design Thinking, Lean, Kanban and Scrum
  • Understand Lean Marketing principles and how to implement experimentation, validated learning and work iteration in marketing activities
  • Learn how to design and implement Agile Marketing practices for your marketing organisation
  • Understand and practise Change Management techniques to deliver and sustain Marketing Agility transformation for your organisation
  • Trainer Profile

    Isman Tanuri

    Isman is an Organisation Development Consultant with over 20 years of international business, operations and training experience. In his Business Agility and Leadership Coach-Trainer role, he helps leaders and teams get better at working together by co-creating workplace effectiveness, and increasing productivity through Actionable & Practical Leadership, Culture Development and Self-Organisation.

    Isman is a Management 3.0 Licensed Facilitator. He is globally the first ICAgile Authorised Instructor accredited to deliver both Business Agility Foundations (ICP-BAF) and Agility in Marketing (ICP-MKG) Certified Professional training courses.

    Isman is a proud Strathclyde MBA with previous regional marketing leadership roles in global advertising technology firms.

    Testimonials from Past Training Participants

    What do they say

    "Energised to go make a difference"

    Fantastic training sessions - thanks Isman. We all learnt a lot and left energised to go make a difference for our customers!

    - Regional Head, Asia Pacific, Allianz Partners


    He was patient, knowledgeable and a great help...It made the sessions engaging.

    - Account Director, Ace:Daytons Communications

    "Such a great trainer"

    Thanks Isman for being such a great trainer....i look forward to share this experience with the rest of the team.

    - Chief Sales Officer, Allianz Partners

    "Very effective and impressed"

    Overall the training was very effective and impressed on the way the content was delivered.

    - Regional Manager, Dialog Axiata

    "Eats, breathes and sleeps digital marketing!"

    His enthusiasm and passion in teaching and sharing his vast knowledge about this industry made me take interest in exploring and learning what digital marketing is all about.

    - Implementation Consultant, Sambaash

    "Not boring, not difficult to understand"

    Simple and interesting. It was not boring and not difficult to understand with some of the social jargons that are out there. Thank you and good luck!

    - Chief Manager, Dialog Axiata

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