Now Available Online with Live Facilitation

Learn Agile Marketing at your convenience

Adaptive, Creative and Productive

Understanding & Developing Marketing Agility

Course overview

While marketing is one of the most exciting, dynamic and progressive professions around, it is also at the frontline of constant market changes and shifting Customer expectations. Marketers are expected to constantly explore new marketing channels, master and operate new digital marketing technologies and consistently deliver high quality work and outcomes for the business.

As a result, and evidence has clearly shown, both client- and agency-side marketers are faced with unhealthy stress levels, wasteful marketing work that benefits no one, opaque work processes and unmotivated and disengaged team members. While the world has progressed significantly, marketing management is still stuck in the dark ages.

In this 2-day training workshop, we will bring you along on an interactive Agile learning journey that combines Agile theory with practical hands-on exercises for application in marketing.

You will discover and learn:

  • The fundamentals of the Agile mindset and Agile ways of working
  • Why firms, such as ING Bank, LEGO and Microsoft, are undertaking Agile transformation for their entire global organisations
  • How to prioritise competing stakeholder demands by understanding and practising true Customer-centricity
  • Agile Kanban to increase marketing productivity, optimise marketing workflows and manage multiple deadlines 
  • Lean Thinking and Scrum to manage and deliver marketing projects on time and on budget

Key Benefits of Agile Marketing:

  • Build dynamic and motivated marketing teams
  • Increase trust and mutual respect
  • Increase overall productivity and process efficiencies
  • Produce quality marketing work, on time, on budget and on message
  • Enhanced team and interpersonal communications
  • Develop responsive, adaptable and resilient teams and employees

Asia Pacific's First ICAgile-Accredited Agile Marketing Training

Elisan Partners is proud to be the first ICAgile Member Organisation in Asia Pacific authorised to deliver ICAgile Certified Professional in Agility in Marketing (ICP-MKG) certification training.

Upon successful completion of this training workshop, participants will receive the ICAgile Certified Professional in Agility in Marketing certification.

What you will gain

  • Understanding of core Agile values and principles and how to adapt the Agile mindset and frameworks to improve marketing operations and performance

  • Knowledge to develop your team’s ability, competency, dynamics and resilience to thrive in VUCA environment through use of Agile team development methods

  • Gain practical and proven Agile skills that you can bring to your organisation including Lean, Kanban, Scrum, Customer Story Mapping and Design Thinking techniques such as Customer Journey Mapping and Customer Empathy

  • Learn Change Management strategies and techniques to sustain positive change as you help your team transition and develop into a truly Agile and Customer-centric organisation

  • An opportunity to connect with like-minded marketing peers and to discuss mutual concerns and solutions in an open and respectful environment

    • Topics and Learning Outcomes

  • Understand the historical context of current management practices, the foundations of Agile and why Agile is highly relevant in today’s dynamic business and social environments
  • Discover successful Agile Marketing case studies and inspirations to transform your own marketing organisation

  • Understand Agile Marketing fundamentals and how it can provide a foundation for improved marketing operations and performance
  • Understand the importance of prioritising delivery of Customer Value and measuring Customer Outcomes in contrast to over-focusing on internal marketing activities’ metrics
  • Understand and practise activities that develop better customer understanding and empathy including Customer Journey Mapping, Agile Story Mapping and others

  • Understand and practise the relevant Agile frameworks for marketing including Design Thinking, Lean, Kanban, Scrum and Scrumban
  • Understand Lean Marketing principles and how to implement experimentation, validated learning and work iteration in marketing activities

  • Learn how to design and implement Agile Marketing practices for your marketing organisation
  • Understand and practise Change Management techniques to deliver and sustain Marketing Agility transformation for your organisation

    • Register Interest

      Have a large marketing team that would benefit from Agile Marketing?

      Enjoy cost savings when you book a private training for your team.

      Trainer Profile

      Isman Tanuri

      About

      ICAgile

      Testimonials from Past Training Participants

      What do they say

      "Energised to go make a difference"

      Fantastic training sessions - thanks Isman. We all learnt a lot and left energised to go make a difference for our customers!

      - Regional Head, Asia Pacific, Allianz Partners

      "Patient..knowledgeable..engaging"

      He was patient, knowledgeable and a great help...It made the sessions engaging.

      - Account Director, Ace:Daytons Communications

      "Such a great trainer"

      Thanks Isman for being such a great trainer....i look forward to share this experience with the rest of the team.

      - Chief Sales Officer, Allianz Partners

      "Very effective and impressed"

      Overall the training was very effective and impressed on the way the content was delivered.

      - Regional Manager, Dialog Axiata

      "Eats, breathes and sleeps digital marketing!"

      His enthusiasm and passion in teaching and sharing his vast knowledge about this industry made me take interest in exploring and learning what digital marketing is all about.

      - Implementation Consultant, Sambaash

      "Not boring, not difficult to understand"

      Simple and interesting. It was not boring and not difficult to understand with some of the social jargons that are out there. Thank you and good luck!

      - Chief Manager, Dialog Axiata

      Latest Agile Marketing Stories

      [pt_view id="5aac4ccgtp"]