Asia Pacific's First ICAgile-Accredited Agile Marketing Training

Elisan Partners is proud to be the first ICAgile Member Organisation in Asia Pacific authorised to deliver ICAgile Certified Professional in Agile Marketing (ICP-MKG) certification training.

Agile Marketing Training Course

Marketing Agility for Leaders, Managers & Teams

Course overview

While marketing is one of the most exciting, dynamic and progressive professions around, it is also at the frontline of constant market changes and shifting Customer expectations. Marketers are expected to constantly explore new marketing channels, master and operate new digital marketing technologies and consistently deliver high quality work and outcomes for the business.

As a result, and evidence has clearly shown, both client- and agency-side marketers are faced with unhealthy stress levels, wasteful marketing work that benefits no one, opaque work processes and unmotivated and disengaged team members. While the world has progressed significantly, marketing management is still stuck in the dark ages.

In this 2-day training workshop, we will bring you along on an interactive Agile learning journey that combines Agile theory with practical hands-on exercises for application in marketing.

You will discover and learn:

  • The fundamentals of the Agile mindset and Agile ways of working
  • Why firms, such as ING Bank, LEGO and Microsoft, are undertaking Agile transformation for their entire global organisations
  • How to prioritise competing stakeholder demands by understanding and practising true Customer-centricity
  • Agile Kanban to increase marketing productivity, optimise marketing workflows and manage multiple deadlines 
  • Lean Thinking and Scrum to manage and deliver marketing projects on time and on budget

Key Benefits of Agile Marketing:

  • Build dynamic and motivated marketing teams
  • Increase trust and mutual respect
  • Increase overall productivity and process efficiencies
  • Produce quality marketing work, on time, on budget and on message
  • Enhanced team and interpersonal communications
  • Develop responsive, adaptable and resilient teams and employees

Upon successful completion of this training workshop, participants will receive the ICAgile Certified Professional in Agile Marketing certification.

Upcoming Public Training Dates:

  • Enquire for in-house training
  • Singapore: 25-26 September 2019
  • Singapore: 30-31 October 2019

Duration and Time:

  • 2 days: 9am - 5.30pm

Public Training Details:

  • Lunch and tea breaks will be provided
  • Complimentary daily parking (where applicable)

Who Should Attend:

  • For in-house training: The workshop can be customised for team-level or managerial-level training
  • Marketing VPs, Directors and Managers
  • Marketing Agency Directors, Managers and Leads
  • Organisation type: Multi-national corporations, small or medium-sized enterprises, governmental agencies, academic institutions, non-profit organisations

Training Fees:

  • Training fees are location dependent; enquire for details
  • Prices inclusive of learning materials and ICAgile certification fees
Class size strictly limited to maximum 18 participants for effective learning and group participation. If you require more information on the course or logistics, call us at +65 9687 2858 or email agilemarketing@elisanpartners.com for a detailed discussion.

Register Interest

Have a large marketing team that would benefit from Agile Marketing?

Enjoy cost savings when you book a private training for your team.

What you will gain

  • Understanding of core Agile values and principles and how to adapt the Agile mindset and frameworks to improve marketing operations and performance
  • Knowledge to develop your team’s ability, competency, dynamics and resilience to thrive in VUCA environment through use of Agile team development methods
  • Gain practical and proven Agile skills that you can bring to your organisation including Lean, Kanban, Scrum, Customer Story Mapping and Design Thinking techniques such as Customer Journey Mapping and Customer Empathy
  • Learn Change Management strategies and techniques to sustain positive change as you help your team transition and develop into a truly Agile and Customer-centric organisation
  • An opportunity to connect with like-minded marketing peers and to discuss mutual concerns and solutions in an open and respectful environment
  • Topics and Learning Outcomes

  • Understand the historical context of current management practices, the foundations of Agile and why Agile is highly relevant in today’s dynamic business and social environments
  • Discover successful Agile Marketing case studies and inspirations to transform your own marketing organisation
  • Understand Agile Marketing fundamentals and how it can provide a foundation for improved marketing operations and performance
  • Understand the importance of prioritising delivery of Customer Value and measuring Customer Outcomes in contrast to over-focusing on internal marketing activities’ metrics
  • Understand and practise activities that develop better customer understanding and empathy including Customer Journey Mapping, Agile Story Mapping and others
  • Understand and practise the relevant Agile frameworks for marketing including Design Thinking, Lean, Kanban, Scrum and Scrumban
  • Understand Lean Marketing principles and how to implement experimentation, validated learning and work iteration in marketing activities
  • Learn how to design and implement Agile Marketing practices for your marketing organisation
  • Understand and practise Change Management techniques to deliver and sustain Marketing Agility transformation for your organisation
  • Trainer Profile

    Isman Tanuri

    Isman is a Leadership & Business Agility Consultant with over 20 years of international business, operations and training experience. In his Better Ways of Working Trainer & Coach role, Isman helps teams and organisations get better at working together and learn to co-create workplace happiness through better leadership and self-management.

    Isman is a Management 3.0 Licensed Facilitator and is currently the only ICAgile Authorised Instructor accredited to deliver both Business Agility Foundations (ICP-BAF) and Agile Marketing (ICP-MKG) Certified Professional training courses globally.

    A Strathclyde MBA, he also holds a BA (First Class Honours) Marketing Management degree from Northumbria University. After a life in circuses, concert venues and theatres, Isman's corporate experience started at Oracle and progressed through to Head of Marketing, Asia Pacific (MediaMath) and Marketing Director, Asia Pacific (Tapad/Telenor) roles at two of New York City's most innovative advertising technology companies.

    Testimonials from Past Training Participants

    What do they say

    "Energised to go make a difference"

    Fantastic training sessions - thanks Isman. We all learnt a lot and left energised to go make a difference for our customers!

    - Regional Head, Asia Pacific, Allianz Partners

    "Patient..knowledgeable..engaging"

    He was patient, knowledgeable and a great help...It made the sessions engaging.

    - Account Director, Ace:Daytons Communications

    "Such a great trainer"

    Thanks Isman for being such a great trainer....i look forward to share this experience with the rest of the team.

    - Chief Sales Officer, Allianz Partners

    "Very effective and impressed"

    Overall the training was very effective and impressed on the way the content was delivered.

    - Regional Manager, Dialog Axiata

    "Eats, breathes and sleeps digital marketing!"

    His enthusiasm and passion in teaching and sharing his vast knowledge about this industry made me take interest in exploring and learning what digital marketing is all about.

    - Implementation Consultant, Sambaash

    "Not boring, not difficult to understand"

    Simple and interesting. It was not boring and not difficult to understand with some of the social jargons that are out there. Thank you and good luck!

    - Chief Manager, Dialog Axiata

    About

    ICAgile

    ICAgile is the largest accreditation and certification body in the Agile industry and focuses on combining “being agile” with “doing agile.” ICAgile’s mission has been to help organisations achieve sustainable agility by focusing on the transformation of people, not just processes. It does this by providing learning journeys that equip people with an Agile mindset as a foundation, then guide them along a path towards mastery in their chosen discipline.

    To do this, ICAgile helps organisations and training providers design learning experiences that cultivate an agile mindset and enable sustainable organisational agility. It does this by providing world-class learning tracks to guide organisations in the development of their curriculum. In pursuit of its mission, ICAgile works with course providers to accredit new or existing courses against proven learning objectives. In turn, these courses can be offered to agile individuals and organisations for professional-level certifications.