The Fear of Trying and Failing in a Digital World

My body count of “failed startups” now stands at 2. In a couple of weeks, I will officially deregister a …
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Agile is the Common Sense We’ve Forgotten. Part 1: Minimising multi-tasking and limiting work-in-progress

I get many people asking me the question: “What is Agile?” Over time, I have distilled all of my thoughts …
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What is Agile Marketing: Origin, Values and Practices

(This opinion piece by Isman Tanuri originally appeared on Marketing Interactive) Without a doubt, marketing is becoming increasingly complicated as digital …
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Agile Ways of Working & Thinking – A Brief Introduction to Organisational Agility

As Agile conversations are gaining ground in the business world and beyond, I believe a firm and accurate understanding of …
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Agile is KonMari for Marketers & Businesses

(This opinion piece by Isman Tanuri originally appeared on The Drum) “Maintaining status quo actually does inhibit you from being creative …
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Live 938Now Radio Interview on Digital Marketing Education (or how not to be duped)

Listen to the Digital Marketing Education interview Your browser does not support the audio element. I was angry. I was …
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938Now Live Radio Interview on Online Personal Branding

Listen to the Online Personal Branding interview Your browser does not support the audio element. Back in June 2018, I …
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The LEGO Serious Play Experience

We shot this video back in 2018 with a group of educators from tertiary institutions across Singapore. Watch the video …
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Why NTUC FairPrice should not be an Amazon or Alibaba copycat

While hi-tech adoption and digital transformation across industries are lauded and encouraged by governments, sometimes businesses fail to think through …
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The Problem with “Digital Marketing” Education Today: Rants of a Digital Marketing Realist

My wife and I founded and ran an independent music label that were in business from 2003 till 2008. We …
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The Importance of Our Marketers’ Health and Why Agile Marketing Education Can Help Keep Us Sane and Strong

There’s no denying it: modern marketing is incredibly hard work. The demands on marketers to continuously produce quality marketing output …
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Elisan Partners Launches Asia Pacific’s First Agile Marketing Training Course Accredited by ICAgile

Singapore, 13 September 2018: Elisan Partners announces the launch of Asia Pacific’s first Agile Marketing training course ‘Developing Marketing Agility …
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Make Marketing Work Transparent and Agile

“Where are we now with that project/task/assignment?” That is one of the most used lines I encountered and even personally …
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LEGO® SERIOUS PLAY® radio interview on 938Now

Whenever I’m given the opportunity to talk about how to help people communicate better to each other or how to …
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Marketing management is broken and how Agile and Lean can help fix it

8 months on average. That’s how long, McKinsey says, it takes for marketing to work on an idea and deliver …
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What is LEGO® SERIOUS PLAY®?

Of all the explainer videos I’ve seen on LEGO® SERIOUS PLAY®, this is the most prescriptive one so far in terms …
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