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      • Our Team, Industry Partners & Testimonials
      • Training Products & People Services Catalogue
      • Public Training Calendar
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      • Live Online Training
        • The Facilitative & Visually Engaging (FAVE) Leader Training Workshop
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  • Agile Marketing

Agile Marketing

08 Feb

What is Agile Marketing: Origin, Values and Practices

  • By Isman Tanuri
  • In Agile Marketing, Thought Leadership
(This opinion piece by Isman Tanuri originally appeared on Marketing Interactive) Without a doubt, marketing is becoming increasingly complicated as digital transformation gains pace in many organisations today. On top of traditional marketing activities and channels, marketers are now expected to
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27 Jan

Agile is KonMari for Marketers & Businesses

  • By Isman Tanuri
  • In Agile Marketing, Business Agility, Thought Leadership
  • 0 comment
(This opinion piece by Isman Tanuri originally appeared on The Drum) “Maintaining status quo actually does inhibit you from being creative and having different approaches to solving problems in your life” – Wendy Akiyama, Tidying with Marie Kondo, episode two. By
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13 Sep

The Importance of Our Marketers’ Health and Why Agile Marketing Education Can Help Keep Us Sane and Strong

  • By Isman Tanuri
  • In Agile Marketing, Thought Leadership
  • 0 comment
There’s no denying it: modern marketing is incredibly hard work. The demands on marketers to continuously produce quality marketing output never ease as businesses struggle to meet the needs of savvy customers in an age of relentless disruptions. No more
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13 Sep

Elisan Partners Launches Asia Pacific’s First Agile Marketing Training Course Accredited by ICAgile

  • By Isman Tanuri
  • In Agile Marketing, Media Release
  • 0 comment
Singapore, 13 September 2018: Elisan Partners announces the launch of Asia Pacific’s first Agile Marketing training course ‘Developing Marketing Agility for Dynamic Organisations’ accredited by the International Consortium for Agile (ICAgile). Participants who successfully complete this training course will
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31 Aug

Make Marketing Work Transparent and Agile

  • By Isman Tanuri
  • In Agile Marketing, Thought Leadership
  • 0 comment
“Where are we now with that project/task/assignment?” That is one of the most used lines I encountered and even personally uttered when I was working in marketing teams. To get this question answered, meetings were organised frequently, sometimes daily, just
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29 Aug

Marketing management is broken and how Agile and Lean can help fix it

  • By Isman Tanuri
  • In Agile Marketing, Thought Leadership
  • 2 comments
8 months on average. That’s how long, McKinsey says, it takes for marketing to work on an idea and deliver it to the marketplace. This length of time spent on a marketing idea could work if most of our marketing
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