Agile Marketing

08 Feb

What is Agile Marketing: Origin, Values and Practices

By Isman Tanuri
In Agile Marketing, Thought Leadership

(This opinion piece by Isman Tanuri originally appeared on Marketing Interactive) Without a doubt, marketing is becoming increasingly complicated as digital transformation gains pace in many organisations today. On top of traditional marketing activities and channels, marketers are now expected to

27 Jan

Agile is KonMari for Marketers & Businesses

By Isman Tanuri
In Agile Marketing, Business Agility, Thought Leadership
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(This opinion piece by Isman Tanuri originally appeared on The Drum) “Maintaining status quo actually does inhibit you from being creative and having different approaches to solving problems in your life” – Wendy Akiyama, Tidying with Marie Kondo, episode two. By

13 Sep

The Importance of Our Marketers’ Health and Why Agile Marketing Education Can Help Keep Us Sane and Strong

There’s no denying it: modern marketing is incredibly hard work. The demands on marketers to continuously produce quality marketing output never ease as businesses struggle to meet the needs of savvy customers in an age of relentless disruptions. No more

13 Sep

Elisan Partners Launches Asia Pacific’s First Agile Marketing Training Course Accredited by ICAgile

Singapore, 13 September 2018: Elisan Partners announces the launch of Asia Pacific’s first Agile Marketing training course ‘Developing Marketing Agility for Dynamic Organisations’ accredited by the International Consortium for Agile (ICAgile). Participants who successfully complete this training course will

31 Aug

Make Marketing Work Transparent and Agile

“Where are we now with that project/task/assignment?” That is one of the most used lines I encountered and even personally uttered when I was working in marketing teams. To get this question answered, meetings were organised frequently, sometimes daily, just

29 Aug

Marketing management is broken and how Agile and Lean can help fix it

8 months on average. That’s how long, McKinsey says, it takes for marketing to work on an idea and deliver it to the marketplace. This length of time spent on a marketing idea could work if most of our marketing

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