people and business growth


Ever been stuck with a large planning problem that you can’t seem to figure out or fix? Wondering if a team member has the ideal solution but no idea who has it or how to extract this knowledge? Perhaps you have teams that lack understanding due to conflicting interests and priorities? Or missing employees’ desire or focus to meet the organisation’s vision and goals?

These are real issues that can derail the best laid plans and break an organisation. Pause and consider this: LEGO® SERIOUS PLAY® can help you.

LEGO SERIOUS PLAY is a powerful facilitated meeting, communication and problem-solving method. It is a business and organisational strategy tool that helps you achieve actionable outcomes and desired goals in less time. Perpetual meeting and planning cycles are avoided. In the process, your team members will learn more about each other, their respective roles and their contribution to the organisation.

More importantly, they will be empowered to make the best decisions for your organisation.

LEGO® SERIOUS PLAY® is hard meaningful fun.

Robert Rasmussen
Main Architect of LEGO® SERIOUS PLAY®

Watch Robert describe the essence of

When to use LEGO® SERIOUS PLAY®?

Applications of the LSP method

When you have a complex and multi-faceted issue with no clear answers

When seeing the Big Picture, understanding connections between factors and the ability to explore various options and potential solutions are important to you

When you have a diverse set of employees or participants from different departments, age groups or organisational status

Real-Time Strategy Workshops

Developing real-time strategy with LEGO® SERIOUS PLAY® helps leaders consider all possible options using the collective knowledge and expertise of the team and factoring the uncertain future

Identity, Vision & Values Workshops

Using the LEGO® SERIOUS PLAY® facilitation method, leaders and teams can strengthen mutual respect and common understanding by building shared identity, vision and values that guide the organisation forward

Team Building Workshops

With LEGO® SERIOUS PLAY®, diverse team members learn to understand and communicate with each other better, resulting in a more productive and high-performing team unit


These are some applications, among others, for LEGO® SERIOUS PLAY® method workshops.

Enterprise Strategy Planning (1-2 days)

Team Strategy Planning (1-2 days)

Future Scenario Planning (1-2 days)

Complex Problem Solving (1-2 day)

Business Model Creation (1-2 days)

New Business Idea Development (1-2 days)

Company Values Development (1-2 days)

Team Values Development (1-2 days)

Improving Team Communication (1 day)

Message us for more information

    Request a 90-min preview session to experience the immersive LEGO® SERIOUS PLAY®

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    What is Real-Time Strategy with LEGO® SERIOUS PLAY®?

    The Benefits of LEGO® SERIOUS PLAY®

    Everyone participates, 100% of the time, contributing to the collective organisational wisdom

    Access untapped and latent knowledge in people through an immersive and highly-engaged experience

    Give the brain a hand by constructing ideas and potential solutions in solid 3D LEGO models

    Clearly outline and understand current problems and future challenges through visual models, achieving hyper-clarity and common understanding among participants

    Make faster and better decisions that everyone commits to and honours after the meeting

    The LEGO® SERIOUS PLAY® Beliefs

    Leaders do not have all the answers to problems and issues.

    A leader’s success depends on listening to opinions of others during the decision-making process.

    People have a natural tendency to want to contribute and take ownership of their involvement in an organisation.

    Almost always valuable knowledge, insights and experience are untapped in team members and are not used for the benefit of the entire team.

    Our complex and uncertain world makes it harder to stay the course towards a strategic goal. Enabling team members to contribute to the journey results in a more sustainable business.

    The Science of LEGO® SERIOUS PLAY®

    The LEGO® SERIOUS PLAY® method was initially developed by the LEGO Group in the 1990s based on a set of scientific theories. Here are brief summaries of each theory:


    Children play to express themselves through their imagination and stories and to gain healthy emotional development. Play is also important to help them share their thoughts, resolve conflicts, make decisions, learn to be assertive and develop skills and intelligence working in groups.

    Despite the perception of 'play' as a casual pursuit, all those qualities of play mentioned are very much applicable to adulthood. There are real benefits for play to be brought into the boardroom as it is a proven activity that will create breakthrough in finding solutions to complex issues.

    Watch Stuart Brown's "Play is more than just fun" TedTalk.

    Based on the work of Jean Piaget, Constructivism is the building of knowledge structures based on real world experience by children. Experiments have found that children are active theory builders who continually construct and reorganise knowledge based on their immediate experiences in the world.

    In Constructionism, Seymour Papert extended Piaget's theory by asserting and proving that learning happens very well when people are engaged in the construction of a tangible product such as an art craft, a machine, computer software or even in writing a book.

    In the LEGO® SERIOUS PLAY® method, both of these scientific theories are helped along by the use of 3D brick models in the construction of knowledge in physical forms, providing clarity and haptic reference to the knowledge owner and builder.

    Did you know that our hands are directly connected to 70-80% of our brain cells?

    Humans have evolved by learning through our hands. Hunting and gathering were achieved by hand. Craftsmen are problem solves who create solutions through their handiwork. Canadian neurosurgeon Wilder Penfield's map of our brain showed a large dedicated portion of the brain that is dedicated to our hands.

    This physical evidence, coupled with the Constructionism theory, is a clear indication of why the LEGO® SERIOUS PLAY® method is effective in creating and distributing new knowledge.

    Psychologist Mihaly Csikszentmihalyi's 'The Flow Theory' is best described in his own words: “The best moments in our lives are not the passive, receptive, relaxing times… The best moments usually occur if a person’s body or mind is stretched to its limits in a voluntary effort to accomplish something difficult and worthwhile.”

    The LEGO® SERIOUS PLAY® process is created in such a way that it is called "hard fun". Participants experience varying levels of comfort or discomfort during the process. It is deliberately designed this way so that long-term learning and concrete changes can take place, together with a deep feeling of accomplishment.

    Watch Mihaly Csikszentmihalyi's "Flow, the secret to happiness" TedTalk.

    Request a Preview Session

    Request a 90-min preview session to appreciate the immersive experience of a LEGO® SERIOUS PLAY® workshop.