There’s no denying it: modern marketing is incredibly hard work. The demands on marketers to continuously produce quality marketing output never ease as businesses struggle to meet the needs of savvy customers in an age of relentless disruptions. No more
“Where are we now with that project/task/assignment?”
That is one of the most used lines I encountered and even personally uttered when I was working in marketing teams. To get this question answered, meetings were organised frequently, sometimes daily, just
8 months on average. That’s how long, McKinsey says, it takes for marketing to work on an idea and deliver it to the marketplace. This length of time spent on a marketing idea could work if most of our marketing