While hi-tech adoption and digital transformation across industries are lauded and encouraged by governments, sometimes businesses fail to think through their efforts enough. Recently, our family visited the NTUC FairPrice, Singapore’s national supermarket chain, at SingPost Centre. We like this
8 months on average. That’s how long, McKinsey says, it takes for marketing to work on an idea and deliver it to the marketplace. This length of time spent on a marketing idea could work if most of our marketing